The War Cry is used as a ministry tool through distribution at the local level to clients of The Salvation Army, nursing home patients, the incarcerated, children and parents involved in corps activities, patients in veteran hospitals, community leaders, people attending worship services and Sunday school classes. Salvation Army officers share the magazine during programs, meetings, counseling sessions, community events and one-on-one evangelism and social service efforts. Local Salvation Army units distribute the magazine individually to Salvation Army soldiers, local advisory board members and leaders in the private and public sectors. The magazine is available online and is downloadable as an app, and thewarcry.org website presents unprecedented opportunities to spread good news and help people who are lost, lonely or hurting. Outlets including Facebook, Twitter, Instagram and emerging technologies prompt dialogue and engage the online world.